Re-Feel

Client
Re-Feel
Industry
Services
Packaging

Brand Strategy

Visual Identity

Re-feel Beauty is a Mexican brand challenging fast, disposable consumption by transforming beauty routines into conscious, responsible, and sustainable rituals. It turns self-care into an act of care for the planet, while staying true to the quality that makes you feel good.

Designed to transform your rituals of care, beauty, and gratitude into a meaningful experience.

Re-feel is a fresh, youthful brand that embraces simplicity. We built its visual identity around bold contrasts, pairing solid colors with playful typography and a symbol that brings together the three core elements of the brand’s story: a sun, a brush, and a leaf, representing renewal, beauty, and sustainability.

The result is a minimalist aesthetic that reflects the brand’s spirit and commitment to creating more conscious beauty rituals.

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