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Plus Être

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  • Visual Identity

    Brand Strategy

As obvious as it may seem, it often isn’t: organizations are made up of people. Their decisions, conflicts, learning, and opportunities for growth are, too. Plus Être operates at the intersection of human development and organizational development.

Through training, coaching, and consulting, the brand addresses complex topics from a humanistic perspective, with the goal of turning personal growth into new ways of working and relating within an organization.

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To translate this vision into a visual language, we developed a symbol built from the initials P and E, breaking the letters down into continuous lines of different lengths to represent human figures and the diversity of individuals within organizations and workplaces.

The project strikes a balance between the two dimensions that define Plus Être: the solidity required to work with organizations and the sensitivity required to work with people.

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